Friday, September 6, 2013

Lecture 2 - Wed Sept 11 (13-15) - Springfeldt

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Time & Place: Wednesday September 11 at 13-15 in lecture hall B1

Guest lecturer: Gunnar Springfeldt, Springfeldt Media AB. Ex-Vice President of Development at Stampen Media Group.

Title: International trends in news

Talk: Gunnar Springfeldt will cover mobile technologies in emerging markets. These are, especially in the case of Africa, considered to be a driver behind a healthy GDP growth. Gunnar will give examples of how media is starting to use mobile services in both editorial and commercial activities.

AboutGunnar left his position as VP Development at Stampen Media Group in April 2013. He has travelled extensively in Asia and Africa and has made several presentations on the topic of mobile media. Gunnar has also participated as a judge in international juries for media awards. One of his present assignments is consulting on media strategies for an Asian media company.

Literature
- Communities dominate brands (blog), (2013), "Why is everybody obsessing about mobile now? From Starbucks to Tesco, from Visa to Budweiser beer". Blog post, available online.
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