Lecture 11 - Oct 1 (8-10) - Kristiansen

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Time & Place: Tuesday October 1 at 8-10 in lecture hall E2.

Guest lecturer: Halvard Kristiansen, Head of Behavioral Targeting, Schibsted/Web traffic.

Title: Behavioral targeting and the future of ads

Talk: We unfortunately don't have any information about the talk at this time. This text might be updated later.

About:

Literature:

- Grueskin, Seave & Graves (2011), "The story so far: What we know about the business of digital journalism". Read chapter 9 "Managing digital: Audience, data and dollars". Available online.

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