Lecture 1 - Mon Sept 9 (13-15) - Melesko

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Time & Place: Monday September 9 at 13-15 in lecture hall B1

Guest lecturer: Stefan Melesko, Associate Professor, PhD. in Media Economics. The International Business School at Jönköping University.

Title: The challenges facing legacy media companies

Talk: Stefan Melesko will talk about the changing economic environment for the media companies. This implies new, different or adjusted business models and a set of other actions. Other dimensions that will be covered at least briefly are:
- Why the nordic media system requires a different kind of applied analysis concerning media development in comparison to the US market and US experiences. 
- Mergers & acquisitions, the different sources for funding media companies and the gradual change to digital publishing. 
- Which are the editorial items that will increase the WTP (willingness to pay), and exactly where is the value creation?

About: Apart from my academic career, Stefan has had a long experience as a chief executive in several media companies: Dagens Nyheter, Saxon & Lindström and Bonnier Business Press. He also held and presently hold positions as a non-executive board member in several media and media related companies. He am a frequent contributor/columnist in the trade press. Stefan's present research focus is on the restructuring of the Swedish regional press.

Literature: 
- Grueskin, Seave & Graves (2011), "The story so far: What we know about the business of digital journalism". Read chapter 1, "News from everywhere: The economics of digital journalism". Available online.
- Schudson, (2011), "The sociology of news". Read chapter 6, "News in the market place". Read the chapter before the lecture (if you have the book). Otherwise read the chapter afterwards, when you get the book.

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